Your GTM OS Has Missing Mechanisms

These aren't just challenges. They're symptoms of an un-engineered revenue system. Sound familiar?

"Everyone has a plan until they get punched in the mouth."
— Mike Tyson (Applied to GTM execution)
Problem #1

Pipeline Paralysis

Deals stuck at 80% forever. "Just waiting for final approval" is your theme song.

The Symptoms:

  • Your pipeline looks healthy, but deals never close
  • Sales cycles that should take 30 days stretch to 90+
  • "Champion left the company" happens way too often
  • Forecasts are always optimistic, reality is always disappointing
  • Reps can't articulate why deals are stuck

The Real Cost:

A $500K deal stuck for 60 extra days costs you $83K in opportunity cost (assuming 20% annual growth rate). Multiply that by 10 deals...

The Root Cause:

Your GTM OS has a conversion bottleneck. You're missing:

  • Clear qualification criteria (CLEAR Mnemonic)
  • Structured sales playbook integrated into your CRM
  • Multi-threading strategy for enterprise deals
  • Value engineering tied to economic buyer priorities
See How We Fix This →
80%

of deals stuck in "final approval" stage

2.5x

longer sales cycles than industry average

$2M+

in annual opportunity cost from pipeline paralysis

Marketing

"Leads are qualified"

❌
Sales

"Leads are garbage"

❌
Success

"Sees churn signals"

40%

of marketing budget wasted on unqualified leads

Problem #2

Team Disconnect

Marketing says leads are qualified. Sales says they're garbage. Success sees churn signals everyone ignores.

The Symptoms:

  • Marketing and Sales have different definitions of "qualified"
  • Handoffs are manual, messy, and full of dropped balls
  • Customer Success discovers problems Sales should have flagged
  • No single source of truth for customer data
  • Finger-pointing in every revenue review meeting

The Root Cause:

Your GTM OS lacks internal clarity and seamless handoffs. You need:

  • Unified ICP definition across all teams (CLEAR Mnemonic)
  • Integrated tech stack with automated data flow
  • Shared metrics and accountability framework
  • RevOps function to orchestrate the system
See How We Fix This →
Problem #3

The Growth Trap

Revenue up 50%, but profits up 5%. Team working nights to hit the same numbers.

The Symptoms:

  • You're growing, but it feels like you're drowning
  • CAC is climbing faster than LTV
  • Every new customer requires more manual work
  • Team is burned out from "heroic efforts"
  • Profitability is flat or declining despite revenue growth

The Math That Doesn't Work:

Revenue Growth: +50%
Team Size Growth: +45%
CAC Increase: +30%
Profit Growth: +5%

The Root Cause:

Your GTM OS isn't optimized for sustainable, profitable scale. You're missing:

  • Compound loops instead of linear effort
  • Automation of repeatable workflows
  • Unit economics optimization
  • Leverage points that multiply output without multiplying headcount
See How We Fix This →
"The best businesses are built on compound loops, not linear effort."
— Reforge

What Worked at $2M...

  • ✓ Founder-led sales
  • ✓ Spreadsheet tracking
  • ✓ Manual processes
  • ✓ Tribal knowledge
❌ BREAKS AT $10M+ ❌

What You Need at $10M+

  • → Repeatable sales playbook
  • → Integrated tech stack
  • → Automated workflows
  • → Documented systems
Problem #4

Scale Breakdown

What worked at $2M is failing at $10M+. Everything's held together with spreadsheets and hope.

The Symptoms:

  • New reps take 6+ months to ramp (should be 90 days)
  • Every deal feels like a custom project
  • You can't forecast accurately beyond 30 days
  • Tribal knowledge lives in people's heads, not systems
  • Founder is still the closer on big deals

The Root Cause:

Your GTM OS is un-engineered for true scalability. You need:

  • Documented, repeatable processes (FORGE Framework)
  • Tech stack that scales with you, not against you
  • Self-optimizing governance and metrics
  • Systems that work without heroic individual effort
"Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline."
— Jeff Bezos on why it's always Day 1
See How We Fix This →

Does This Sound Like You?

Quick diagnostic: How many of these apply to your business?

If you checked 3+: Your GTM OS needs engineering, not band-aids.

Book a Diagnostic Call